News: Lion Group Finds Success in Expanding its Portfolio

Jun 12, 2018

By Property Report

The recent announcement that Amazon plans to expand its operations in Southeast Asia has ruffled feathers, not least amongst local would-be e-commerce competitors. The Alibaba-owned Lazada is, for instance, pre-empting the online retail giant’s entry into Southeast Asian markets with a series of innovative initiatives, such as allowing customers to collect merchandise from lockers in 7-Eleven outlets in Malaysia.

With the regional online retail market expected to be worth USD88 billion by 2025, according to Google and Temasek Holdings, bricks-and-mortar retailers are also bound to be affected. This shifting retail landscape in Southeast Asia, however, has not deterred one of the industry’s best-known operators and developers from expanding its regional portfolio.

Over the last few of decades, Malaysian conglomerate Lion Group has become synonymous with the retail industry, not only in Malaysia but also Vietnam, Cambodia, Indonesia, Myanmar and China, primarily through its department store brand Parkson. It is currently in the midst of developing one of Cambodia’s most ambitious mixed-use projects to date, Lion City Gateway, in the capital Phnom Penh, while plans are also afoot to debut a Parkson mall in Laos.

Yet it is the developer’s residential properties in Klang Valley that have recently garnered plaudits. Designed as an integrated, low-density community, Crescent Park at Bandar Bukit Mahkota was in April awarded Best Landed Development (Klang Valley) and Best Landed Development (Malaysia) by the independent judging panel of the PropertyGuru Asia Property Awards (Malaysia).

“This promising boutique housing development in Klang Valley gives residents unobstructed garden views and interconnected green spaces that fosters healthy family living, with open concept units that boast stylish and modern aesthetics,” the judges noted.

Completed at the turn of 2018, the 1,872-square-foot project has been developed around the theme of ‘homes in the park’ with a 58-acre Lake Park and smaller green areas dotted around the development. It is especially popular with young families due to its strategic location only 30 minutes from Kuala Lumpur city centre, relatively affordable prices – about MYR350 per square foot – and array of amenities, which, in addition to the green spaces, includes a wellness zone, playground and clubhouse with a swimming pool and gymnasium.

The 134 townhouses are divided into three categories with distinct designs ranging in size from 1,474 to 1,872 square foot. Residents have the convenience of being only a stone’s throw from Bangi Gateway in Bandar Baru Bangi, which is home to more than 200 retail stores.

Lion Group was also recognised for its CSR initiatives at the fifth annual Asia Property Awards (Malaysia). As demonstrated by the acres of green space at the Crescent Park, the developer places a premium on the environment and this carries over into its social responsibility.

“Lion Group Property encourages residents to protect their environment in its properties to recycle by installing recycling and composting bins,” the judges noted. “Among the company’s supported charities include Persatuan Insan Istimewa Cheras, Persatuan Penjagaan Kanak-Kanak Terencat Akal Negeri Selangor, Rumah Bakti Al-Kausar at Bandar Baru Bangi and HOPE Children Centre in Melaka.”

While the future of the retail real estate industry looks set to face further challenges, Lion Group can be confident that its residential offerings remain attractive for consumers.

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Shaiful Safar
Real Estate Negotiator
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True Vest Property Consultants Sdn. Bhd.
(+60) 11-32302211